AirTag, iPad, iMac lead lineup

At the first big event in 2021, Apple unveiled its latest product lineup.

The company is increasing the number of products with its own M1 chip as the sector suffers from a global semiconductor shortage.

Finally, we announced the long-awaited tracker tile, AirTag. It will go on sale at the end of April.

And in recent years, we have announced the first important update of the iconic iMac desktop computer.

Also on display was the new iPad Pro with an M1 chip and 5G connectivity.

Not discussed, but later shared by Apple was the rollout of the latest version of the operating system, iOS 14.5. This includes controversial updates that limit what app owners can see about user activity outside of their app. Permission.

This is a popular business model for “free” internet services, including Facebook, which uses data collected by members’ online habits to target ads.


AirTags are highly anticipated by Apple fans. These are small round discs that can be connected to anything and send a Bluetooth signal to your home gadget (iPad or iPhone) to let the user know where you are.

The original tile tracker, a rival product, was launched after a successful crowdfunding campaign in 2014.

AirTags is priced at £ 29 ($ 29 in the US) and will be available on April 30, said Carolyn Wolfman-Estrada, Apple Engineering Program Manager. They work on all devices, including the U1 chip, including iPhone 11 (launched in 2019) and later models.

She also said it was designed to “track items, not people,” with features such as identifier rotation and alert sounds from unknown tags built in to protect privacy. ..


Colleen Novielli unveiled seven new ultra-thin iMacs in different colors, built with Apple’s new M1 chip and a 24-inch, 11.3 megapixel screen, along with improved cameras and other upgrades. One of Apple’s older products, the iMac, hasn’t undergone significant improvements over the years.

However, it has only 16GB of top RAM (the device’s short-term memory), which is comparable to the old Mac Mini.

“Given that the M1 architecture has revolutionized the overall design, it’s no surprise that Apple has resisted updating the iMac over the past few years,” commented Leo Gebbie of CCS Insight.

“This supports Apple’s years and billions of dollars in investment to create its own silicon platform that now powers all major devices.”

5G is now available on the iPad

According to product manager Raja Bose, the M1 chip, ultra-wide camera, and 5G data connectivity will all be on the new iPad Pro.

He said the M1 chip will be 1,500 times faster than the original in graphics performance in the latest version, with a presentation focused on the graphics and gaming benefits of the iPad.

The new model also features up to 2 terabytes of storage.

According to analyst IDC, the tablet market as a whole grew in 2020 for the first time in seven years, with consumers and educational institutions driving sales during the global epidemic.

“Tablets have emerged as a reliable alternative for consumers to meet their content consumption needs and provide access to distance learning during the blockade,” said Daniel Goncalves of IDC.

Goncalves added that many households have purchased additional tablets in the last 12 months to accommodate the increased use.

Apple also announced a new subscription podcast platform in line with the move to streaming services. First announced in 2019..

He then unveiled a new 4K Apple TV with a redesigned Siri remote control and HDR (High Dynamic Range). HDR offers a wider range of colors, making your photos more vibrant and realistic. Sky launched HDR service last year For the selection of documentaries of that nature-but only for customers with certain premium subscriptions.

Analysis by North American technology reporter James Clayton

Analysis by North American technology reporter James Clayton

This launch wasn’t surprising.

The move to Apple’s own silicon has been successful so far.

The new M1 chip Macbook is acclaimed. So it was only a matter of time before Apple switched to a new design for another product.

The new iMac and iPad will be the fastest and most powerful ever. Of course, if not, it would have been ridiculous.

Interestingly, Apple also announced a number of speculated AirTags.

It can be attached to anything, such as a key or a dog collar. If you lose them, you will be able to find it using your phone.

This is very similar to Tile, a product already on the market, but AirTags initially looks like it has a different tracking system.

This is another example of a long line of big tech companies borrowing and copying ideas from small businesses, and it’s this kind of move that many US lawmakers don’t like.

And this launch was also interesting for those that weren’t discussed.

It was speculated that Apple could launch a new app tracking transparency feature-and now it turns out that the latest version of its operating system, iOS 14.5, will be available next week.

Apple wants to limit the way businesses follow you on the Internet on Apple devices. We want to protect the privacy of our customers.

Platforms like Facebook, which rely heavily on advertising revenue, are against the move.

But tonight’s events were all about products.