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Why the Washington Football Team may stick to their “very bad, it’s good” name

The NFL team entered a placeholder when searching for a new nickname. However, WFT turned out to have advantages. The new uniform for the Washington Football Team has abolished the old logo. Photo: NFL franchise president Jason Wright received 15,000 from the club last week from 60 countries and all 50 states in the United States, as there are so many rides on the rebranding “journey” of the Alex Brandon / AP Washington Football Team. Announced that there were no proposals. enough. Obviously, the only decision the WFT has made is that the team colors will remain the same. “Looking at the results of the analysis, Wright wrote a letter to the team’s website.” I’m confident that the color scheme will remain the same, as we know that burgundy and gold are very important to people. “Cheers / sighs of relief,” Wright added without a few ironic hints. Therefore, if you think you have a better name than the Washington Football Team, we recommend that you hurry to visit by April 5th. As Wright wrote to his fans, “We don’t downplay this job. Before we get into the stage of narrowing down the names, we understand the insights into what’s important to you in the names. As Wright wrote, nothing is excluded, including the existing name itself. The Washington Football Team is a generic term that the club came up with when it announced in July last year that it had “abolished” nicknames and logos that were widely considered offensive to Native Americans 1987. WFT won the NFC East area in the first season by its name. Washington played in a miserable division, lost more games (9) than won (7), and was dispatched in the first round of the playoffs – certainly by the final champion Tampa Bay Buccaneers – However, the division title is a division title. Ron Rivera, hired as a coach a year ago, has a building block, if not a star quarterback. That’s why the Washington Football Team continues to play an active role. Keeping it up means that the franchise doesn’t have to change its name twice every few years, forcing the most enthusiastic fans to buy yet another new burgundy and gold hoodie. .. Nicknames, or lack of nicknames, are different in the NFL, which doesn’t apply to a single nickname like jazz or avalanche found in other US sports. So why change it? Now, consider two factors: hoodies and children. “I think they can do better than the’soccer team’,” Scott Rosner, a sports business professor at Columbia University, told Guardian. “It’s too common,” Rosner goes on to say that nicknames are so counter-intuitive and somewhat rebellious that they can be given. “It’s good because it’s so bad,” he says. He says the Washington Football Team is right, but is it really the best name the team can come up with? Maybe it doesn’t matter. “In this particular club, it’s all about the owners deciding what they want to do,” says Rosner, referring to the team’s famous stubborn owner, Daniel Sneider. “I’m thinking about how long it took to pressure the team to change their name first.” Snyder bought the team in 1999, but racism for decades. Despite being considered a typical slur, it retained its old name. As he explained, he grew up as a fan of the team, and nicknames, colors, logos, and battle songs have been part of the team’s identity since the 1930s. The “soccer team” replaced the nickname last year because the club had to use something. “WFT was able to test the brand in real time to see if it got stuck,” Joe Favorito, a longtime sports marketing consultant and professor at Columbia University, emailed the Guardian. I will. “And so far, coupled with the rising team and the changing image of DC, that’s happening.” If they’re staying at WFT right now, why don’t they even have a mascot? Most clubs have nicknames and not all parts are part of the official name, so it’s not that crazy and it’s already a year of fairness. “And that was a wild year. Thanks to the Covid-19 protocol, Washington played at home in front of 3,000 fans – all season. They lost fans at FedExField in January after playing Tampa Bay in their first home playoff game in five years. “The era of’we have to do things like this’is really gone,” says Favorito. “We can’t abandon all traditions, but what we learned last year is that the way things were always done doesn’t hold much water, especially for young fans with different mindsets, behaviors and involvements. The real power of their brand lies not in the second name, but in the first name, Washington. It’s a name that’s been receiving worldwide attention, and by advocating Washington, the nickname is much more. In North America, there are professional sports franchises that don’t even have a single nickname, like Heat, Dream, and Sky. Consider Major League Soccer, which has recently moved from traditional nicknames to more popular titles in Europe. Consider Atlanta United, Inter Miami CF, Nashville SC. WFT owner Dan Snyder. Photo: Susan Walsh / AP And moreover, Washington doesn’t have to have a nickname. Rosner says there are benefits to leaving the name as it is. But he also points out an important point. If fans buy a Washington Football Team hoodie after owning the team’s old-name hoodie, why don’t they buy a third-name hoodie? As long as they are burgundy and gold. “Maintaining color is a bit of a compromise.” We never forget our roots, but we recognize the need to move forward as a franchise, “he says. The Red Hawks or Red Tail, the tip of the old nicknamed hat, is mentioned as a potential successor, but Wright said in some plots that “many” young fans prefer desert warthogs. The team’s unattractive but beloved offensive lineman’s long-standing nickname. “Is the desert warthog associated with the desire to exude strength and ferocity?” Wright wrote. “she is [or her parents] Do you think it’s important that the historical reference to the aggressive lineman of “pig” is linked to the name? I want to get that second level of information and test it with other fans to move things forward. Analysis is very important. “It’s a really complicated process,” says Rosner, without any ironic hints.

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