Amazon bans more than 600 Chinese brands in its crackdown on false reviews


Amazon app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration-RC2TJO9F74TM

REUTERS/Dado Ruvic

Have you recently noticed that some familiar accessory vendors on Amazon disappeared all of a sudden? The reason behind this is Amazon’s recent action against false reviews.Sending to The Verge In the statement, Amazon confirmed thatSouth China Morning PostThere are reports that more than 600 Chinese brands (involving approximately 3,000 accounts) have been blocked due to falsified evaluations. According to Amazon, these brands have been deliberately and repeatedly violating the platform’s regulations prohibiting rewards and inducing evaluations.

However, Dai Hongfei, Amazon’s global vice president and head of the Asia Pacific region for global store openings, revealed in an interview with CCTV that the ban was not aimed at Chinese merchants, and merchants in other countries were also involved (but she did not give specific numbers), and this The incident did not affect the overall business growth of Chinese sellers on the Amazon platform. Most of the brands that have been hit are from the digital accessories industry. This area has also been on the page due to issues such as fakes. It can be said that Amazon is one of the hardest hit areas for Amazon.