Apple UK no longer claims that Pro Display XDR is “beyond HDR” anymore


Apple Pro Display XDR

Apple Pro Display XDR

Apple’s 32-inch Pro Display XDR screen mentioned in the introduction on the official website that its backlight technology “further pushes brightness, contrast, and color to a whole new level, far beyond HDR”, but this statement is not agreed by the UK.according to 9to5Mac According to reports, last month the British advertising standards regulator ASA (Advertising Standards Authority) and Apple “informally resolvedsurvey, The content is for the claim that the Pro Display XDR screen “surpasses HDR”.

It is alleged that after the investigation, the ASA requested the withdrawal of the relevant statement.Product pageIt also added the footnote of “99% P3 color gamut support” instead of simply writing that it supports P3 wide color gamut (which also implies 100% color gamut), but other areas remain the same. At the same time, the 1,000,000:1 contrast ratio claimed by the Pro Display XDR screen also seems to be questioned by the ASA. The report mentioned that Apple is seeking support from an independent testing agency, but it can still maintain relevant claims.

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