Apple may find a quicker way to attract prudent publishers by giving them a larger share. TechCrunch Reported that Apple has launched a newNews Partner Program, As long as qualified publishers provide content that conforms to the Apple News format, the commission drawn by the App Store will be reduced from 30% to 15%, and this share will be used to calculate revenue immediately when the plan is successfully started. Compared with the original news partner program, publishers need to wait the year after the program starts before they can get the “offer” of the App Store commission reduced to 15%.
To be eligible for the Apple News Partner Program, the news app must publish “original, professionally written” news and allow automatic renewal in the App Store. If publishers are not in the current coverage of Apple News (including the United States, the United Kingdom, Australia, and Canada), they can still qualify for the program by providing RSS (Really Simple Syndication).
This change is believed to be able to satisfy those publishers who think that Apple’s 30% rake is too high, and therefore choose not to use Apple’s subscription system, or even the App Store is not listed at all. You may see more articles published on Apple News in the future. It is not yet known that the antitrust law regulators will be satisfied with this, but the new plan not only shows Apple’s flexibility in controlling App Store fees, but also stimulates more publishers to join Apple’s ecosystem.