Australians urged small businesses to “spend a fortune” during Black Friday and Cyber ​​Monday


Australian shoppers are kindly encouraged to “spend a fortune” at small businesses this weekend, when Black Friday begins.

Bruce Bilson, an Australian small business and family business ombudsman, said Australians had the opportunity to help small businesses after a difficult time.

“When you spend time in a local small business or a family-owned company, it’s a gift you keep giving.” Bilson said.. “We know that more than 40 cents of a dollar spent on small businesses will be returned to the community, including everything from wages to support for locals, local schools and sports teams.

Bilson said it was one of the last opportunities to buy Christmas, given the expected delay in delivery given the increased volume of online sales towards Christmas 28 days later. rice field.

“If you’re shopping online for gifts, as more and more people are doing, now is the time to start,” he said.

Australian retailers are looking forward to the Black Friday and Cyber ​​Monday sales frenzy, where shoppers are expected to spend $ 5.4 billion.

The rise of Black Friday in Australia

Black Friday begins in the United States and refers to the first Friday after Thanksgiving. It also informally means the start of the Christmas shopping period.

According to a previous survey by research firm McCrindle, 27% of Australians in 2017 had never heard of Black Friday sales. This dropped to 2 percent in 2021.

“The speed at which Black Friday and Cyber ​​Monday are gaining momentum in Australia is amazing. This momentum and pre-Christmas position is now comparable to Boxing Day, which was traditionally Australia’s Super Sale Day. “McCrindle researcher Mark McCrindle said. Said..

This year, as national regulations continue to be relaxed, Black Friday sales are growing and many Australians are eager for a direct shopping experience after the blockade.

Cyber ​​Monday, on the other hand, is primarily the focus of attention among young Australians who are familiar with American cultural trends.

“These young consumers are also familiar with online shoppers and are much more likely to participate in Cyber ​​Monday sales,” said McCrindle.

As young Australians become mainstream consumers, McLindle believes these Black Friday and Cyber ​​Monday sales dates are likely to be Australia’s largest retail dates.

Rebecca Chu

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