Sydney’s leading conservative radio station, 2GB, has lost its number one position for the first time in nearly 20 years.
Targeting young listeners, the KIIS 1065 took the top spot with a market share of 15.5% during the highly competitive Sydney breakfast hours.
This beat 2GB Ben Fordham, which came in at 13.3%, down 0.2% in the latest GFK survey.
The result is a year after former prominent host Alan Jones announced his retirement in May 2020. When Fordham took over, the show held a market-leading rating of 17.9%.
Fordham Written on twitter, “Congratulations to Kyle and Jackie O’s who won the radio rating. You have worked hard for decades and deserve the victory.”
Greg Byrnes, content director at NineRadio, said the network recorded strong growth of 26% in the younger age group, 25-39, despite losing the crown of breakfast radio.
“2GB and 3AW (in Melbourne) are still the clear No. 1 stations in Sydney and Melbourne,” he said. In the statement..
“In Sydney, Ben Fordham maintains its audience share, and Ray Hadley is far enough away from its closest rival in the morning, and congratulates Kyle and Jackie’O’s contributions to the survey.”
2GB has held the breakfast radio crown since 2003, Being criticized For the treatment of the relationship with Jones that appealed to listeners with conservative values.
“For example, I understand that programs like Michael McLaren (a fellow 2GB host) have been launched, but other programs have been depressed. And that’s when Alan Jones first moved there. I think the kind of listeners who went to 2GB in Japan actually show that it’s the backbone of 2GB, “David Flint, a former chairman of the Australian Broadcasting Station, told The Epoch Times.
“What 2GB needs to offer to keep viewers a conservative program,” he added. “But they were also afraid because of the actions of so few people who abused the Internet to get the impression that there were many people contacting advertisers and scared them.”
The activist group Sleeping Giant Oz, a branch of the US-based group, has consistently been Target company Advertise during the Alan Jones show.
Alex Wake, chairman of the Australian Association for Journalism Education and Research, said the decline in reputation was not due to conservative listeners moving away from the platform.
“Obviously, Alan Jones had loyal supporters, but probably not as big as he and the conservative politicians of the country think,” she told The Epoch Times. “He was better at making headlines for himself than drawing real listeners.”
“But history says that as a big personality progresses, ratings usually plummet. It will take some time for new hosts to build solid support,” she added.
However, Flint states that the 2GB listener did not migrate to its competitor KIIS1065.
“There is no doubt that 2GB and those who listened to such shows weren’t attracted to KIIS. I think it happened that people left the morning program, and that’s part of the global phenomenon. I think, “he said.
“Conservative radio began to be established in the United States with people like Rush Limbaugh, who was really a pioneer. A similar phenomenon occurred in Australia, and it became a place for conservative listeners to go.・ Jones was the leader. “