Black Friday overtakes Boxing Day as Australia’s biggest shopping event of the year


Black Friday is expected to overtake Boxing Day as Australia’s biggest shopping day, with clothing and technology topping most shopping lists.

Australians are expected to spend a record $6.2 billion (US$4.2 billion) on the Black Friday/Cyber ​​Monday shopping weekend, according to the Australian Retail Association (ARA) and Roy Morgan, while financial comparison site Mozo put Australians at 102 We expect to spend billions of dollars.

As the cost of living rises and household budgets are squeezed, nearly half of shoppers use the Black Friday sale period to bargain for Christmas gifts.

“Boxing Day used to be the most popular sale event of the year, with retailers offering the biggest deals, but now Black Friday takes the top spot, with shoppers taking big discounts ahead of Christmas. You’re about to get the gift that was given to you,” said Mozo Personal Finance Expert.Claire Frawley Said.

research A study by the Commonwealth Bank (CBA) found that Australians delayed their purchases until Black Friday to ease the burden of living expenses.

Half of shoppers told CBA they want to save money on items they know they’ll need for the New Year, but nearly two in five said they’ve delayed their usual purchases until the sale because of living expenses. .

“Rising inflation and rising prices are putting pressure on many households, making everyday savings a top priority for many Australians. I plan to shop for the essentials and bulky items I need at this sale,” said Rochelle Eldridge, general manager of shopping at CBA.

“This sale is also a great opportunity to get a head start on your Christmas shopping and save on larger household bills.”

Epoch Times photo
A child waits outside a store on a trolley full of shopping bags during the Black Friday sale at Chadstone Shopping Center in Melbourne, Australia, 25 November 2022. (AAP Image/Diego Fedele)

ARA CEO Paul Zahra said there are many reasons retailers are confident this year, as Australians plan to spend a total of $64 billion towards Christmas. .

This is especially good news for small businesses, which have seen cash on hand dwindle over the past two years.

“Australian retail is likely to continue to see strong spending,” Zahra said. “Given the economic conditions, this is encouraging news. Most discretionary retailers are earning up to two-thirds of their profits during this critical trading period.”

The rise of Black Friday in Australia

Black Friday originated in the United States and refers to the first Friday after Thanksgiving. It also unofficially marks the start of the Christmas shopping season.

“Black Friday sales are the biggest pre-Christmas retail event and their popularity continues to grow in Australia. What began as an American shopping tradition has become a global phenomenon and what A million Australians are expected to attend.” Said.

“The event is famous for having some of the biggest pre-Christmas bargains, and this year is no different.

Research firm McCrindle found that 88% of Australians have heard of Black Friday.

“The momentum of Black Friday and Cyber ​​Monday in Australia has been impressive. said social researcher Mark McRindle. Said.

Younger Australians participate in Black Friday sales because they are more exposed to American cultural trends via the Internet than older generations.

Younger consumers are also much more likely to attend Cyber ​​Monday sales.

“Over the next decade, as these emerging generations become mainstream consumers, these sales days emerging in the US could become the biggest retail days in Australia,” said McCrindle.

Amazon protest

Meanwhile, the Shop, Distributive and Allied Employees Association (SDA) union joined the global Black Friday Amazon protests demanding better working and wage conditions.

The SDA alleges Amazon employees were barred from going to the bathroom during their shift, AAP reported.

“Workers are treated like commercial units,” said SDA President Josh Peak. “They are treated like robots.”

Epoch Times photo
The image provided shows workers gathering outside the Amazon Flex warehouse in Cavan, Adelaide, Australia on November 25, 2022. (AAP image/provided by TWU)

Amazon Australia denied these accusations, saying they put people at the heart of their operations.

“We offer competitive wages, a safe and positive work environment, and exciting career opportunities for our fulfillment center workers,” said Mindy Espidio-Garcia, Director of Operations, Amazon Australia. says.

“It is not true that unreasonable time expectations are set for tasks. Our team members can use the restroom whenever needed. You can always take a short break for

Rebecca Chu

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Rebecca Zhu is based in Sydney. She focuses on the national politics of Australia and New Zealand. Any tips? Please contact her at [email protected]