Blurred western brands on Chinese TV


Chinese TV stations are blurring the Western brand logo on the show to show support for the cotton campaign in China’s Xinjiang Uygur Autonomous Region.

The move delayed some broadcasts as post-production editors censored everything from T-shirts to shoes.

Western retailers are facing a backlash in China after expressing concern about the use of forced labor by minority Uighurs in cotton production.

Beijing has denied this, and many brands are facing boycotts these days.

With massive online anger, celebrities have publicly cut off ties with Western brands and expressed their support for Xinjiang.

And now, popular TV shows are also rushing to show their support. But this has brought a lot of unintended cheerfulness.

In episodes of popular variety shows such as Sisters Who Make Waves, the singer and actor appear to be floating in the clouds because of the blurred shoes.

Blurred treatment was taken a step further at reality show Chuang 2021 as the athlete wore clothes branded with the Western logo from head to toe.

But one of the hardest censorship programs was probably Youth With You, a reality TV contest, given the sheer number of participants.

The show’s production company, iQiyi, announced on March 25 that it was necessary to postpone the next episode for no reason.

However, two days later, viewers soon noticed that the brand logo was blurred on more than 50 T-shirts.

What is the background to all this?

A row of cotton erupted after the United States and other Western governments put pressure on China on suspicion of human rights abuses in the northwestern region of Xinjiang Uygur Autonomous Region.

The Xinjiang Uygur Autonomous Region cotton campaign began last month when Chinese state media and netizens picked out H & M in a statement last year and soon expanded to include many other brands.

Online shops of some companies have been blocked and stores have disappeared from some digital maps.

Other controversial brands include Nike, Adidas, and Puma. All of these are members of the Better Cotton Initiative (BCI), a non-profit organization that promotes sustainable cotton production.

In October, the group suspended activities in the Xinjiang Uygur Autonomous Region and licensed local cotton, citing allegations of forced labor and “increased risk.”

In December The BBC has published a study based on a new study It shows that China has forced hundreds of thousands of ethnic minorities, including Uighurs, into manual labor in cotton fields in the Xinjiang Uighur Autonomous Region.

“Poor video editor”

Apart from all the jokes on social media, many users have confessed to post-production workers “sorry,” and one user of the microblogging platform Weibo commented: Go to bed lately. “

Others have created their own spoofed version.

This is just the latest example of the hassle of blurring TV shows in China.

Hip-hop culture, tattoos and cleavage have all been censored in the past.

2019 decided by popular Chinese video streaming platform Censoring the ears of an actor wearing earrings has sparked a heated debate online..

Many used social media at the time to argue that censorship was driven by a desire to protect the “traditional” gender role.

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In 2015, the popular Chinese TV drama The Empress of China was re-edited to remove the plunging neckline featured on the show. This caused the anger of the masses.