BMW posts record annual sales to become the world’s leading premium brand


BMW has positioned BMW as the world’s top premium brand, with 2.52 million vehicles delivered worldwide last year, doubling sales of fully electric vehicles and steadily increasing annual sales to 8.4%. Said the company’s report.

Munich-based automaker sales also include MINI and Rolls-Royce figures. BMW alone sold about 2.2 million cars. This is a 9.1% increase compared to 2020, a record high for 2019 before the pandemic.

All-electric vehicle sales increased 133.2% to 103,855 units, reporting that 25% of total sales in Germany are electric vehicles. The MINI Electric was the best-selling model in the MINI lineup.

Despite supply chain constraints and pandemic-related shortcomings, automakers were able to achieve numbers “thanks to strong operational performance and an excellent product lineup.” Report It was released on Wednesday.

“Our brand has reported a number of the best sales records in the world, which is led by the number one BMW brand in the world’s premium segment,” said BMW AG’s director of brand customers. Pieter Nota, a member of the society, said. ,sale.

“We want to continue to grow profitably in 2022 and more than double sales of fully electric vehicles again,” added Nota by expanding the scope of today’s electric vehicles.

Based on the report, 13% of all BMW and MINI vehicles sold worldwide in 2021, or 328,316 units, increased by more than 70% from 2020. In Europe, the percentage of electric vehicles sold was 23%.

After the launch of the BMW iX and BMW i4 in 2021, the company plans to expand the lineup of the BMW 5 Series with the fully electric version of the BMW X1 and BMW 7 Series this year and the MINI Countryman and Rolls in 2023. Lois Specter.

BMW plans to sell approximately 10 million fully electric vehicles over the next 10 years. “The MINI brand’s product range will be fully electric by the early 2030s, while Rolls-Royce will also be an all-electric brand after 2030. BMW Motorrad’s future new models in the field of urban mobility will be all new models. , Fully electrified. “

With 5,586 luxury car sales, the luxury car Rolls-Royce recorded the highest sales in 117 years of history. The company said current orders will continue until the third quarter of 2022.

As battery prices in electric vehicles rise due to lithium shortages in the face of surge in demand from global automakers, automakers are consolidating their supply of key materials and establishing a domestic supply chain. Unlike today, there has been no increase in the price of materials such as lithium-ion batteries for the past 10 years. Over the next few years, it will become clear about the logistics disruptions and material shortages of major manufacturers.

The Chinese market showed impressive numbers for the company. Last year, BMW sold 846,237 units in Japan, 366,574 units in the United States and 948,087 units in Europe. In China there was an increase of almost 9% compared to 2020, but in Europe it was 3.9%. However, the US market has surged almost 20 percent from the pandemic.

BMW has a global sales network with 120,726 employees in more than 140 countries. In 2020, the company recorded revenues of over $ 112 billion. Over the last 6 months, the value of the company has increased by more than 6%.

Naveen Athrappully

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Naveen Athrappully is a news reporter covering business and global events in The Epoch Times.

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