Counterpoint says the European smartphone market will fall 12% in the first quarter

Stockholm — Counterpoint Research reports that the European smartphone market fell 12% in the first quarter of this year, the lowest shipment in the last decade.

According to research firms, this decline was the result of an ongoing parts shortage, a COVID-19-related blockade in China, worsening economic conditions, and the start of a war between Russia and Ukraine.

Market leader Samsung had a 16% drop in shipments and Apple had a 6% drop, while Realme was the only top five vendor to record an annual increase in shipments.

“While rising inflation across the region is impacting consumer spending, Russia’s # 1 and # 3 smartphone vendors Samsung and Apple all entered Europe’s largest market in early March 2022. We have stopped shipping, “said Jan Stryjak, Associate Director of Counterpoint Research.

Researchers expect annual growth in smartphone shipments in Europe to continue to decline in the coming quarters, especially in the second quarter.

By Supantha Mukherjee