Cowboy criticized a deal with a gun-themed coffee company


Frisco, Texas (AP) —Dallas Cowboys announces marketing deal with gun-themed coffee company using blends such as AK-47 Espresso, Silencer Smooth, and Murdered Out , Called criticism on social media on Tuesday.

Partnership with Black Rifle Coffee Co. Published on Twitter The day after more than half a dozen people died Taken at the July 4th parade on the outskirts of Chicago.

It’s also been over a month since the Cowboys announced their role with a $ 400,000 donation to help victims and survivors. School shooting in Yuvarde 19 students and 2 teachers have died in southern Texas.

The tweet announcing the agreement between “America’s Team” and “America’s Coffee” received about 200 comments in the first few hours, most of which were critical, suggesting that the announcement was untimely. doing.

“Maybe read the room a bit,” one person posted, and another wrote: “The Dallas Cowboys have just lost one of their biggest fans. Honesty is important.”

The Cowboys declined to comment.

The tweet links to a contest offering two Cowboys home game tickets and a one-year subscription to a coffee company. Most of the company’s sales go directly to the consumer.

The Black Rifle was founded by US Army veteran Evan Hafel. A person who has made the support of veterans one of his company’s beliefs.

“BRCC is proud to partner with veterans, first responders, and the Dallas Cowboys, who are strongly committed to our mission to support American men and women in uniform,” said Black Rifle. Said a spokesman. “The announcement of the long-term plan was coordinated to coincide with the Independence Day holiday, the American team. American Coffee. American Birthday.”

Cowboys owner Jerry Jones’ strong support for the army is the most outspoken NFL owner’s to the player who knelt between the Star-Spangled Banner before the game protesting racial injustice and police atrocities. Best shown when I was alone.

The Black Rifle brand is popular with conservatives and gun advocates, and the Salt Lake City-based company has a relationship with Texas. The first physical store has opened in San Antonio. San Antonio has a second headquarters.


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