Director of Instagram: “We are no longer just a photo sharing app”


A picture taken on October 1, 2019 in Lille shows the logo of mobile app Instagram displayed on a tablet. (Photo by DENIS CHARLET / AFP) (Photo by DENIS CHARLET/AFP via Getty Images)

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Instagram was originally a very character photo sharing platform, but it has been changing since it was acquired by Facebook. IG Director Adam Mosseri uploaded the videoMeans“We are no longer just a photo sharing app.” Specifically, Mosseri believes that users go to IG for “entertainment,” not a messy market.

Mosseri also admitted that the market is fiercely competitive, and even named TikTok and YouTube as strong opponents, and there are others catching up. In order to maintain the competitiveness of IG, they need to change. One of them is to strengthen the application of suggested content, including adding more suggested posts on the user’s homepage, and also to strengthen the content of the video, such as full screen and immersion. Style video, etc.

Simply put, the future development of IG will become closer to TikTok. Although all the signs in the past have been revealed, this time it was from the top of the mouth to say it, mainly short videos and suggested content, so that users will spend more time on IG.



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