According to Consumer Watchdog, Facebook and Google were unable to remove online fraudulent ads after the fraud victims reported.
According to a survey, Google was unable to remove 34% of reported fraudulent ads, compared to 26% on Facebook.
The two companies said they have removed fraudulent ads that are banned on their platforms.
But which is it? He said a more aggressive approach was needed.
Report also found:
The biggest reason people didn’t report fraud on Facebook was because they suspected something was going to happen.
At Google, the victim didn’t know how to report the scam. Which one? Researchers said Google’s reporting process was complex and unclear.
“The combination of omissions from the online platform when fraudulent ads are reported, low reporting levels by fraud victims, and the ease with which advertisers can post new fraudulent ads even after the original ad has been removed is the combination of the online platform. It suggests that we need to be much more aggressive in our approach to prevent fraudulent content from reaching potential victims in the first place. “
We have also launched a free scam warning service that alerts consumers to the latest tactics used by scammers.
“There is no doubt that tech giants, regulators and governments need to work harder to prevent the spread of fraud,” said consumer rights expert Adam French.
“Online platforms must be legally responsible for identifying, removing and preventing fake or malicious content on the site … and the government needs to act now.”
“We are not allowed to cheat on Facebook and we are taking action on the many pages reported,” said a Facebook representative.
Meanwhile, Google said it has removed or blocked more than 3.1 billion ads for violating its policies.
“We constantly review our ads, sites and accounts to make sure they comply with our policies,” the company added.
“There are strict policies that govern the types of ads that are allowed to run on the platform.
“We actively enforce these policies and remove any ads that violate them.
“We combine automated systems with human reviews to enforce our policies.”
By comparison, the Internet is in the west pioneer era, as there are so many rules governing what can be advertised on radio, television and printed matter.
Facebook and Google have rules about what can and cannot be advertised on the platform, but they are large businesses and it costs money to check all ads before they are published.
So they don’t care.
Reactive Moderation is a Whac-A-Mole game that leaves consumers vulnerable to scams on seemingly reliable platforms.
What’s more, which one-third of the victims surveyed? They said they didn’t bother to report the fraudulent ads because they thought Facebook wouldn’t remove them.
And it is right that they are skeptical.
On Facebook and Instagram, a company sells face masks that I claim to be modeling using my videos and photos, but that’s not possible because I created the face masks myself.
Facebook can report ads as “misleading,” but it can’t explain why. The company in question sells some types of face masks, so moderators keep their ads for weeks.
Google, on the other hand, doesn’t tell you if you’ve taken any action on the report. The ads are littered with companies that violate the unique rules of search giants.
It’s no wonder consumer groups are now asking tech giants to face regulation.