Brussels — Google’s plan to block a popular web tracking tool called “cookies” is anti-competitive, a group of advertisers, publishers and tech companies said in a complaint to EU antitrust regulators rice field.
Complaints could boost the European Commission’s investigation into the European Commission’s alphabet unit Google’s privacy sandbox in June, which states that companies can target consumer clusters without being personally identifiable. Said that it may be possible.
A year ago, Google announced that it would ban some cookies in the Chrome browser to enhance user privacy and instead provide a privacy sandbox.
The Open Web Movement (MOW) said the proposal would allow Google to decide which data can be shared with whom on the web.
“Google says it enhances the” privacy “of end users, but it doesn’t. What they really propose is a creepy data mining party, “MOW lawyer Tim Cowen said in a statement.
The Commission confirmed receipt of the complaint, stating that it would be evaluated under standard procedures. In June, we launched a survey of Google’s online display advertising technology services.
Google declined to comment on MOW’s complaint and referred to a previous statement issued when it offered a concession to the British competitive watchdog.
The group’s complaints against UK regulators prompted an investigation, after which Google offered a concession.
By Foo Yun Chee
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