Google fined 220 million euros in France for abusing its dominant position in online advertising

The logo of Google is pictured during the Viva Tech start-up and technology summit in Paris, France, May 25, 2018. REUTERS/Charles Platiau-RC11E2542460

Charles Platiau / Reuters

After determining that Google has abused its dominance in online advertising, the French competition authority recently issued 220 million euros to the online giant.Ticket. This incident originally originated in 2019, when Google was complained by News Corp. and Le Figaro. Now, after investigation, the French authorities have made a decision to punish Google as many people expected.

“The decision to punish Google is significant because this is the world’s first case involving a complex auction algorithm used in online advertising.” said Isabelle de Silva, head of the French Competition Authority. “We discovered how Google is Take advantage of its dominant ad server to crack down on opponents to promote its own business on the server and sales platform.”

inOfficial blogIn, Google revealed that it will also adjust its advertising rules, and in the future will provide publishers with “more flexibility” by improving the synergy between the ad manager and third-party ad servers. At the same time, it also reiterated that it will not restrict publishers from directly negotiating with other seller platforms on specific terms or pricing.

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