How politicians beat undecided voters


All elections have existing stubborn party supporters, but many are undecided, and that’s what the party is most targeting in its campaign.

Aurora Strategy Group principal Jacqueline Biollo says that for undecided voters, the party’s policy is caboose, while personal impressions move the train.

“Most of the election results are based on the candidate’s image and impression, the next single issue, and the policy of the last party. Canadians can make a quick decision. Many investigate the issue. He doesn’t seem to be very interested in doing things, examining multiple aspects of the situation, giving opinions, or voting, “Violo told The Epoch Times.

“Canadians can hesitate to choose a party that leads the country because leaders lack charisma and restlessness.”

Comedian Rick Mercer said in a 2017 CBC television show: We like to abandon the government. Daniel Bernier, Senior Consultant at Earnscliffe Strategy Group, agrees that the desire for change is a real motivation.

“Unfortunately, what upsets them to vote is to oppose something rather than vote for something. So are they happy with the record the Liberal Party has?” Bernier said in an interview.

“If you have to defend what you’ve done in the last five or six years, it’s not always easy because you have a track record of what you’ve done or haven’t done.”

Bernier said he recently began seeing anti-Trudeau bumper stickers on vehicles between Montreal and Quebec City. Ironically, he believes that some people will vote against Liberal leaders within two years of the last election, and during the pandemic, because they didn’t want to vote at all.

“They don’t understand the point. Why do you need to go? [to the polls] Also? ” He said.

“At some point, even from candidates and leaders, this has a spillover effect if there are ballot issues or events that cannot occur due to a pandemic.”

Bernier says such momentum can help itself. Trendy popularity, or the desire to vote for a party towards government, influences the emotional and spiritual decision-making process.

“”[Momentum] It has a big impact. … NDP has a little momentum, so be careful. If the trend continues, it could be a very different 905, “he said of the Greater Toronto Area.

“People like to vote for inspiring people …. People went to vote for Jack Layton because they liked the guy, and I wonder what this is Jugmate. [Singh] I’m trying to reproduce it again.When [Erin] I think Outur was very positive during the campaign. “

Biollo agrees that favorability and inspiration are clear election assets.

“When they like you, they will trust what you sell,” she said.

“People’s vote for A person who is inspired by a candidate’s personality and charisma, impressed with his experience and expertise, and able to align his beliefs with the priorities of a given platform or campaign.People vote Against The incumbents they hate, from the opposite standpoint, hate them for almost the same reason. They are no longer, or never, inspired or impressed by incumbents, [or] Do not match their beliefs with incumbent beliefs. “

Intangible assets aside, the issue remains important as long as it personally affects voters, not an abstract concept of national interest.

“If I’m an Upset Voter … Federal Candidates and Federal Platforms Talk to All Canadians, but Platforms That Talk to Candidates and Have Realistic Purposes and Results That Affect My Everyday Life I’m looking for, “said Biollo.

“There is frustration, anger and confusion in the minds of non-politicians who are still careful enough to vote but want the government to make changes that have a positive impact on their lives. It may continue.

“Action, not words, is the way they get you to vote.”

Lee Harding

Lee Harding is a Saskatchewan-based journalist and think tank researcher and contributor to The Epoch Times.