London — Jamal Edwards, a British music entrepreneur who helped launch the careers of artists such as Ed Sheeran, Jessie J and Stormzy, has died. He was 31 years old.
His mother, broadcaster Brenda Edwards, said on Monday that her son died the day before after a sudden illness. She said her family was “totally devastated.” He was the center of our world. “
Edwards founded the online music channel SBTV as a teenager in 2006. Dissatisfied with his failure to find his favorite music online, he began filming a performance by his friends in a neighborhood in western London. SBTV currently has more than 1.2 million subscribers on YouTube, helping performers of all ages, including rappers such as Stormzy, Skepta, and Dave, to attract national and international attention.
Edwards was awarded the honorary MBE by the Queen for his service to music in 2014 and was the ambassador to Prince Charles’ charity, Prince of Wales.
The sudden death of Edwards shocked the British entertainment business.
“My first interview was with you. Jamal,” singer Rita Ora wrote on Instagram. “Our endless story about music and the beliefs you had in me and many of us before we believed in ourselves. I’m devastated.”
Actor Adam Deacon said he was “broken heart.”
“Jamal was one of the finest, most sober and humble men I’ve met in the industry. He always gave me time, even when no one else did. He was an inspiration and what he achieved in his life was truly amazing. “
Rapper and producer Example (full name Elliot Gleave) states: He is 31 years old. Currently the word cannot be found. “