More than 70 years after the first Horseshoe Casino in downtown Las Vegas, the historic brand has returned to its hometown, this time in the heart of the Strip.
Caesars Entertainment Co., Ltd... Through a multi-million dollar refurbishment project starting this spring, we plan to turn Bally’s Las Vegas into a horseshoe casino. The rebranding will allow the World Series of Poker to reunite with its original hometown Horseshoe brand after spending more than 12 years in Rio.
“The horseshoe brand is the most legendary brand in the gaming industry,” J-Song Legorek, senior vice president and general manager of the property, told USA Today. “It’s perfect to bring the horseshoe brand to the Las Vegas Strip at Las Vegas’ most iconic crossroads.”
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What is prepared for the property?
Horseshoe Casino is known nationwide and has facilities in Baltimore, Illinois, Louisiana, Iowa and Mississippi.
Founded by Texas gambling icon and casino tycoon Benny Binion and later run by his son Jack Binion, the brand is often Associated with that customer service.
“(Jack Vinion) created a casino for gamblers and players. That’s his name. It’s the best odds, the highest limits, the biggest jackpot,” he said, starting working at the property in 2020. Gregolek said. It is through all horseshoes across the country. Connecting it to Las Vegas will resonate with guests, players, and new players who can experience it on the Las Vegas Strip. “
The renovation of the 2,810-room property will begin this spring with poker rooms and branch off to the outside, casino floors and other public areas.
Hotel rooms are not included in the refurbishment project and can be booked.
Guests will find a new marquee, three new restaurants, three new “attractions and experiences” (Gregorek didn’t elaborate on what they look like), and a revamped atmosphere on the casino floor. Can be expected.
“Looking at the other horseshoes, the design is sophisticated and elegant, but it’s friendly,” he said.
Caesars said supply chain issues could affect the timeline, but the project is expected to be completed by the end of this year.
World Series of Poker returns to horseshoes
This is not the first name change for a hotel with almost 50 years of history, which opened as the original MGM Grand Hotel and Casino in 1973 before becoming Barry’s in the mid-1980s.
The second transformation happens shortly after Caesars Entertainment begins to move away from the Barry’s name. Brand sales In 2020, to the company formerly known as Twin River Worldwide Holdings.
According to Gregolek, one of the most exciting elements of a casino rebranding is the reunion of the World Series of Poker and Horseshoes. The original Horseshoe Casino (now Binion’s Gambling Hall & Hotel) The first World Series of Poker in 1970..
After decades in downtown Las Vegas and 17 years in Off Strip Rio, the tournament will be held in Horseshoe and Paris Las Vegas from May 31st to July 19th.
“I think it’s very exciting to have World Series Poker players actually on the Las Vegas Strip,” Gregolek said. “I think it will increase the fame of the tournament.”
Caesars plans to expand the property poker room and brand it as the World Series of Poker Room before the tournament kicks off.
“The original horseshoe put poker on the map,” Gregorec said. “It’s important for us to reestablish it on the Las Vegas Strip …. once you get there, you’ll definitely feel the World Series of Poker with images, upgraded experiences, tables and chairs.”
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Gregolek said the refurbishment of the property was just one of many changes Caesars has made to the assets of the Center Strip.
Next year, visitors will be able to find Ole Red, a new entertainment venue tied to Blake Shelton, in front of the Horseshoe Property at the Grand Bazaar Shops.
Casino operators too Refresh the entrance We plan to add three new restaurants to Caesars Palace and soon to Paris Las Vegas. This spring, Martha Stewart’s Bedford. New Nobu restaurant and lounge in “early 2022”. And this winter, Vander pump à Paris.
“Many people call (the corner of Las Vegas Boulevard and Flamingo Road) the 50-yard line,” Gregolek said. “Therefore, it’s important to put the legendary symbol of Las Vegas there …. We will continue to consider further opportunities and developments to further develop them.”
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Follow USA TODAY reporter Bailey Schulz on Twitter. @bailey_schulz..
This article was originally published in USA TODAY: Bally’s will be refurbished to become Horseshoe Las Vegas Casino