Lawmakers reject bills that require businesses to tell their customers how to use the data

The groundbreaking proposal to unveil a company that collects and sells client electronic data died on the final day of Friday’s session, despite the priorities of Speaker of the House Chris Sprawl.

Significantly modeled similar indicators in HB, California 969, Florida privacy law would have imposed new disclosure requirements A company that collects information from people who download apps or use websites.

With widespread bipartisan support from both chambers of commerce, the bill would have required Florida companies to tell consumers the data they collected about them and how to use them. But Florida’s largest companies warned that it would cost millions to comply with the bill and violently opposed it. There were 343 lobbyists hired to lobby the bill, most of them trying to kill the bill.

Senator Jennifer Bradley of R-Fleming Island, a senator sponsor, said the bill was aimed at cracking down on “our surveillance economy.” She said tech companies can track customers even after they leave the website without their knowledge. She suggested, “If a company doesn’t want to spend compliance costs, it doesn’t need to have our personal information.”

Other states and the European Union have similar data privacy regulations in place to protect personal information and give consumers more control over how they use it.

California voters went a step further in November Strengthen privacy law by passing Proposal 24.. This adds new requirements for businesses to protect their personal information, such as “reasonably” minimizing data collection, limiting data retention, and protecting data security. A similar privacy law has been passed in Illinois. And in Europe The General Data Protection Regulation (GDPR) protects Restricts the use of personal data and its use by businesses and internet companies.

Florida’s proposal was more modest, but companies opposed it. In particular, a house clause that allows consumers to sue a company that collects, sells, or shares personal information after the consumer has not given permission.

“Civilians should be able to say to big companies,’Hey, I asked you not to collect my data, and you did it anyway.'” Or, “I asked you not to collect it, and not only did you collect it, you sold it without my permission,” a civil lawsuit enforces the bill. When asked about the importance of allowing that, Palm Harbor Republican Sprowls said.

“In my opinion, civilians should be able to do that,” he said.

But by the last day of Friday, the House of Representatives and the Senate were unable to resolve their differences on the proceedings, and the bill died when they postponed.

You can contact Mary Ellen Klas at meklas @ and @MaryEllenKlas.

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