Liberal, Tories become creative with Quebec campaign images



Quebec’s separatism may not be in full swing these days, but the way federal candidates promote themselves in Label through the signs of a campaign is undoubtedly a “different” spirit. there is.

Campaign posters and billboards tend to be common elsewhere in the country. It’s a pretty cookie cutter, with party colors, candidate names, party logos, horseback riding names, and more. However, Quebec’s signboards are rich in visuals with the candidates’ faces and illustrations. It probably has a good explanation.

Epoch Times Photo
Quebec campaign sign for Liberal candidate Anthony Housefather. (The Epoch Times)

I think it may have something to do with the state being its own cultural beast and owning it joy of living It’s unique. After all, it’s home to the Cirque du Soleil, Quebec Carnival, and the vibrant art scene, with the entire street closed for festivals in the summer. There is a certain sense of life, and parties are always held in the city or in the suburbs, so the fun never stops. In that respect, plain posters without frills aren’t as painful and boring as they are.

Another theory: Undoubtedly, political parties are aware that there is fierce competition in Quebec, any seat can turn in an unpredictable direction, and advertising is needed. Panash.. Remember how Quebec turned bright orange in 2011 and helped Jack Layton’s New Democrats become an opposition? Remember that in 1993, Lucien Bouchard’s Bloc Québécois won 54 seats and almost all of the states became leaders of the opposition? It’s time to be creative in marketing. Don’t miss your chance. More pageantly!

Epoch Times Photo
Conservative candidate Jasmine Luras’ Quebec campaign sign. (The Epoch Times)

As an example, there is a clear contrast between Grit and Tory’s signatures for strong branding with layered messaging (if you know what to look for).

One difference is in what the candidate is wearing. Liberal with brightly colored button-downs gives the feeling of casual “having lemonade with me on a summer day”. For example, Montreal’s incumbent Anthony Housefather wears a light shade of pink. There is no doubt that it has been carefully curated to give off a modern “metro” atmosphere to appeal to young and female voters.

Conservatives, on the other hand, are dressed in professional clothing. A dark blouse for women and a dark suit and tie for men. Selling a more serious approach. That is, there are no Bangla dances, bananas packed in trousers, Chubakka socks, hugging doll unicorns, “drink box water bottles”, or shirtless selfies. It says “we mean business” (both in the sense of the word “talk turkey” and in the sense of bringing business to Canada).

Quebec is often the fourth-largest party after the default Liberal Party, NDP, and Brock, and conservatives use their narrow local sensibilities to differentiate themselves. They added a slogan to the sign.agir pour le Quebec– It means “act for Quebec”. Wait … what?this is Federal government selection? Already a Quebec-centric party looking for the best interests of the state? It’s as if conservatives think they need to seduce, hug, and kowtow the Quebecites. Use the “Special Status” card to vote. To make matters worse, they believe that the locals focus only on their own interests, not on the welfare of the whole country.But if people don’t really get the hint that the Tories are trying to appease Quebec, there’s a subliminal array in the background. Fleur de lis It will be placed around the candidate’s image. It’s gambling, but the Tories have little to lose.

Epoch Times Photo
Conservative candidate Costas Menegakis Ontario campaign sign. (The Epoch Times)

In contrast, liberal signs have a collage of faded faces of different colors, ages, and genders to the right of the candidate’s image, as if they were a multicultural “everyone” party. It implies that (or “humanity”, whichever you choose). It’s a message of unity and love for everyone, as opposed to a niche message of patriotism. But it’s unique because it may seem that the focus on Quebec is the Liberal Party, so they are likely to need it to retain power.

Also, what stands out is how prominent or hidden the party name is on the signboard. The liberal name is shy, big and bold in the upper right corner, 18 feet away, right next to the candidate’s image. However, on Tories signs, the word “conservative” corresponds to a footnote in a small font at the bottom. Passersby must squint to see it. “By the way, you’ll never consider voting for this party, but if the photo looks like a bus ad from a realtor, lawyer, or insurance salesman, we have no chance of convincing. maybe. “

Epoch Times Photo
Liberal candidate Leah Taylor Roy’s Ontario campaign sign. (The Epoch Times)

Especially in Quebec, the image is of paramount importance to the Trudeau Liberal Party, so a complete autograph image change is required for each election. “Fresh look, fresh outlook” may be a cliché cosmetic TV ad-like slogan. Take Marc Garneau, a liberal candidate in the Montreal region, as an example. In 2019, his clothes were dark against the bright colors of 2021. I didn’t wear glasses in 2019, but in 2021, the specs improved.

In 2019, on the left side of the Liberal Party sign, there were pictograms symbolizing economy, work, housing, etc., but in 2021, it seems that there were too many problems to think about the members. Anyway, the marketing team must have noticed that no one expected Trudeau’s “zero calorie” policy. A simple face and name needed to be known to all voters.

This is also true of Justin Trudeau’s recent election signs, wearing off-white button-downs and dark blue ties (the team’s color is wrong, but in marketing he has a “range”. Is suggested). Unnecessary accessories — too stuffy! — Was delegated only for Congress, solemn events, and meetings with other senior officials.

Only the other two messages are printed: Team Trudeau and Liberal. The face is really everything. This photo is almost indistinguishable from other perfectly organized, airbrushed campaign mugs of the last decade. It is neither a wrinkle nor a gray sprout. Quebécois: He is the same young and charismatic, Phils de Pierre We all love it, so if you want something more cute, vote for liberal again.

From tones and images to messaging and branding, Quebec’s campaign signs and posters are so different from those in other states that it’s as if they came from another country.

The views expressed in this article are those of the author and do not necessarily reflect the views of The Epoch Times.

Dave Gordon

Dave Gordon is a freelance writer whose work has been published in over 100 publications worldwide, including the BBC, National Post, The Globe and Mail, and The Washington Times. He was born in Montreal, raised in Toronto and buttered in Brooklyn.