More sex, less colds, more Durex maker sales


Durex and Nurofen split photo

Durex and Nurofen split photo

Condom sales are skyrocketing in countries such as China, where the blockade has been eased, according to consumer goods giant Reckitt Benkeiser.

In the first quarter of 2021, Durex sales were reported to have increased by “double digits” compared to a year ago.

However, as fewer customers stock up on cold and flu medicines, overall demand for health products has declined.

Reckitt Benkeiser’s boss pointed out that Lysol and Dettol sales were strong due to improved hygiene habits.

At the start of last year’s pandemic, the company said people’s sex was declining due to the coronavirus crisis, partly a “sign of anxiety.”

Conversely, Durex’s sales surged when the rules for social distance expansion were relaxed in the summer, the company said.

In the nutrition sector, including infant formula brand Enfa, first-quarter sales fell 12.3%, while hygiene sales rose 21.1% and overall sales in the first three months of the year fell 1.1%. It was 3.5 billion pounds. ..

Laxman Narasimhan, Chief Executive Officer, said: alive. “

He said he will continue to track changes in consumer behavior and demand for different products at different stages of the pandemic.

The company reported a 16.4% drop in sales of health products such as Nurofen and Strepsils, which are cold and flu relief products. It is estimated that cases of influenza have decreased by as much as 90% last year, while consumers were already in stock.

Narasimhan added that in countries with fewer cases of coronavirus and higher vaccination rates, people used more than before the pandemic, but made it easier for people to wash their hands and use hand sanitizers. I did.

For example, Detor sales showed strong growth in India, which is currently dealing with Covid’s surge, but declined in China.

Sales of “sexual wellness” products increased significantly not only in countries such as China, but also in the United States and parts of Europe.

Do you want to go back to “normal”?

The boss said he hopes this will grow in other countries, as blockades and social distance measures will lead to more people using their products.

The results show changes in consumer habits as blockade rules are relaxed.

Market research firm Kantar said on Tuesday that British shoppers are increasing their trips to supermarkets, and online purchases are declining as the blockade is lifted and vaccines continue to roll out.

The latest figures show that sales growth in the online supermarket has halved since the pandemic’s heyday to 46%. Meanwhile, the number of trips to grocery stores increased by 4% month-on-month in the four weeks leading up to April 18.

Many communities over the age of 65 are currently vaccinated, and older shoppers make up the bulk of the increase in scaffolding, Canter said.

Over 33 million people in the UK I was vaccinated with the coronavirus vaccine at least once. This is part of the largest vaccination program the country has ever launched.

Supermarket overall sales increased 5.7% to £ 31.6bn in the 12 weeks to April 18th, defying the slowdown seen a year before shoppers panicked at the onset of the crisis. is showing.

Fraser McKevitt, Head of Retail and Consumer Insights at Kantar, said: The smaller size suggests that habits are slowly returning to normal. “

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