The Stetson cowboy hat is an iconic American accessory. The popular Skyline style costs you $ 245, but other premium varieties can bring you back $ 5,000. Over the years, famous figures such as President Ronald Reagan and Beyonce have worn Stetson to further solidify the brand’s image as the best American cowboy hat. This is one of the few hat brands that has reached the icon status. So why did Stetson become so symbolic? And that’s why these hats are so expensive?