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How the Last Blockbuster Overcomes the Pandemic: Nostalgia, Oversleeping, T-shirt Sale

This story was originally published on November 2, 2020. Netflix released the “Last Blockbuster” documentary in March. Please see this trailer. The world’s last blockbuster in Bend, Oregon, uses the nostalgia of an iconic video store chain to overcome pandemics, offer accommodation through Airbnb, and sell products sourced from local vendors. .. In addition, Blockbuster actually makes people home as consumers watch everything on Amazon Prime as consumers finish scrolling through Netflix and Hulu and the pandemic continues to shut down theaters and suspend production. Provides specific content that must be exited. “When all this started, the streaming platform was a new toy. You can go online and scroll through jams,” Blockbuster store manager Sandi Harding told The Wrap. “But now people can’t go out and walk around and understand what they want to see.” Also read: From Hitchcock’s “Rebecca” to “Wild at Heart.” 16 classic movies (pictured) that can’t be streamed anywhere Harding was initially stressed when the coronavirus first hit, but said in April that it only did one-tenth of normal business. , They could rely on online merchandise sales. In May, we received the most orders in a month, and in July, we received 5,000 orders in 10 days. “People wanted to help us stay open,” Harding said, and the entire bend community supported each other as volumes and orders urged other local businesses to seek help. I was able to do. In fact, people wanted to help so many things that the server crashed in early August due to an order. However, Harding decided to recreate the nostalgic element a bit more, and the locals worked with Airbnb to sleep overnight in the facility. The movie rental fee is $ 3.99, and for just one penny, people can sleep and enjoy the movie marathon. According to Harding, her third night (events were more than three nights) was her favorite. A young couple brought an old VHS tape that they couldn’t play on their own since childhood and watched it late at night on blockbuster. VHS players aren’t the only old technology Blockbuster still has. In fact, employees are still using floppy disks and handwritten membership cards because they ran on a 1992 computer system that wasn’t connected to the internet and the dot-matrix printer broke. When Harding took over the business in 2004, she decided that electronics and interior upgrades weren’t within budget. And working with nearly 30 years of technology, where parts no longer exist, has proven to be extremely difficult, especially in the pandemic era. β€œThe CPU stopped before the pandemic happened. It was an IBM CPU in the 90’s, so it was fun to find someone who could replace the hard drive,” Harding explains. “Someone I know was working at HP and his dad was working at IBM, so at 6am one morning we were all trying to find a way to change the server. While someone who worked at IBM cleaned his garage, found parts, asked if I wanted them, and he brought me parts and parts. Other stores Even after the store closed, I kept everything β€” we call the stage room a computer graveyard … it’s amazing how people get together for us β€” they’re nostalgic and their fun Besides Disneyland, I have one of the coolest workplaces and I’m glad everyone is here. Now people say, “Pay the arrears. What else can you do?” Can you help us? ” Harding initially explained that he also had the original sound system wired for DVD and VHS players, but it became standard for Blu-ray and upgrading was a significant challenge. In general, Harding said he wanted to upgrade the technology because he could save months and months looking for older parts. One of the things she allows is to allow employees to use their mobile phones on the floor. Now that you have social distance signs and hand sanitizers, you can search for movies on IMDb. After all, computers are not internet based. The price remained the same, with the new movie selling for $ 3.99 for a three-day rental, while the old movie for a one-week rental for $ .99. Late fees are still a problem, and Harding said there are about 25,000 movies in stores over 4,000 square feet. Also read: The blockbuster drought, a struggling cinema pillar for the second wave of the pandemic: “October will be ugly” When the pandemic first hit, Harding I’ve seen renting movies like “contagion” and “outbreaks”, but now people are renting more rom-com. “People now want to get away from the melancholy part of the pandemic. They want to start having fun,” Harding said. “We just set up a section in the store in the 80’s. People feel better again because they are movies that couldn’t be found online when we first reopened. People were coming for the classics. “Courtesy: Another problem posed by the Sandy Harding Pandemic is that other shoppers stopped distributing movies because Harding’s frequent movie distributors stopped distributing movies. Had to find a movie in stores such as Wal-Mart and Target while he was shopping. For essentials such as toilet paper, wipes, and food. Businesses like Blockbuster will be threatened if theaters remain closed and more movies go to streaming platforms and VOD. But for Harding, the opposite is true. “I think we’ll be fine,” she said. “One of the great things I’ve seen is that some movies are now streamed directly like’Mulan’and now on DVD. It makes no difference to us as it happens when we go through the theater route anyway. There are still people who don’t want to pay $ 30 for the new release. People always ask me, how do you compete with Netflix? And I say you don’t compete with Netflix. We are not going to compete with streamers, but we can provide personal customer service that makes you unable to go home on the couch. Read the original story How the last blockbuster store survived the pandemic: Nostalgia, Oversleeping, T-shirt Sale at The Wrap