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The younger generation Movement of “modest curiosity”..
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Alternative alcohols such as Kabaselzer and CBD drinks More popular as a result.
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I drank TikTok’s viral “psychedelic water” as an alcohol replacement to see what the trend was.
It was Thursday night and my friend was hosting a dinner party in their apartment. After they sipping wine and margaritas and spending a long day at work, I wanted to join.
Instead, I sat down on the couch and broke open a shiny metal can that looked like a hard seltzer.
“Psychedelic water?” Asked my friend Robbie. “Are you stumbling now?”
I said no to him, it wasn’t at all, and explained the inside story of the drink in my hand. Despite its name, psychedelic water does not contain LSD or psilocybin and definitely does not cause hallucinations.
Its main component is hippo. Hippo is a root that Pacific Islanders have used for thousands of years for its relaxing effect. Combined with Damiana leaves and green tea extract, this drink is formulated to relieve anxiety and at the same time boost energy.
Hippo supplements have been shown to be “slightly effective in reducing anxiety,” and are associated with the risk of severe liver damage. National Institute of Health.. The main side effects I experienced while drinking psychedelic water were the occasional tingling sensation on my tongue and mild abdominal pain.
On social media, users Promote virus products As the perfect alcohol alternative for “cool curiosity” — an increasing movement of people to selectively refrain from alcohol for lifestyle reasons other than the history of addiction.
After drinking psychedelic water as an alcohol replacement for the past month, it has been found to be a great way to relieve stress and relieve social anxiety, with the added benefit of avoiding a hangover. rice field. Moreover, they are really delicious (my favorite taste was prickly pear cactus).
Sales of non-alcoholic beverages skyrocket as consumers reassess their relationship with alcohol
As previously reported by Insider’s Allana Akhtar, Non-alcoholic beverage sales were up 33% to $ 331 million Last year, according to Nielsen. Psychedelic Water was one of the unprecedented brands that gained popularity on social media during this period.
“I think the overall trend is that everyone wants to be healthier,” Psychedelic Water CEO Pankai Gozia said in an interview with an insider. “But at the same time, I want to relieve stress, relax and be sociable.”
Ben Rogul, head of brand marketing, believes that calm and curious moves are most closely linked to health and wellness concerns, but another major factor is next-day productivity. He added that it was a desire to increase. As someone who has a worse hangover than the average person, this was my main motivation for experimenting with avoiding alcohol.
Instead of wondering why I didn’t drink alcohol, I found that most people were thoughtfully interested in the contents of the can and the expected benefits. However, branding drinks as “psychedelic” has its strengths and weaknesses, Gogia told Insider.
“Because of its name, some people won’t touch it,” he said. “There were still many stigma related to psychedelics in the minds of the general public.”
As a reputation for alcohol Beat, Gozia says he wants to use this product as a way to blame psychedelics. Despite the fact that most people classify all illicit drugs into the same harmful category, the effects of psychedelics on the brain are separate from alcohol, the CEO said.
He told insiders that he hopes that the new partnership between Psychedelic Water and Urban Outfitters will help facilitate a shift in thinking among young consumers.
“We want people to start understanding what psychedelics are and what their benefits are,” Gozia said. “look [Psychedelic Water] You can buy it at supermarkets and national stores, so I hope that people’s attitudes will change unknowingly and consciously over a period of time. “
Read the original article Business Insider