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Spectators at Sunday’s game between the Los Angeles Chargers and the Los Angeles Rams witnessed a spooky promotional stunt. Horror movie “M3GAN” directed by James Wan.
At SoFi Stadium in Inglewood, California, the model appeared disguised as the robotic companion M3GAN, short for Model 3 Generative Android. At the game’s halftime show, they performed a choreographed dance his routine.
Highlights of the high-profile marketing campaign were subsequently posted on the film’s official Twitter account. His most popular video has already garnered over 160,000 views.
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“M3GAN” is a movie about self-aware artificial intelligence dolls, starring Allison Williams, Violet McGraw, Ronnie Chen and Brian Jordan Alvarez.
“Gemma, a brilliant roboticist at a toy company, uses artificial intelligence to develop M3GAN (which stands for Model 3 Generative Android). M3GAN will be a child’s best companion and a parent’s best ally. It is a lifelike doll that has been programmed to Synopsis state.
After unexpectedly gaining custody of her recently orphaned niece Caddy, Gemma enlists the help of the M3GAN prototype when the child’s parents die in a car accident. It guides her to kill or harm anyone who stands in her way,” the synopsis continues.
Chen, who is briefly shown being chased by a lifelike doll in the film’s second official trailer, plays the role of David, the CEO of the company that created her.
Mr. Wan, who produced and co-wrote “M3GAN”, told collider The idea for the film came to his production company, Atomic Monster, before the start of the COVID-19 pandemic.
“One of the things we like to do with Atomic Monsters is we loved hanging out at the end of the week, getting together and just chilling out on Fridays, having drinks and food and doing gigs about movies. That’s exactly how the concept of ‘M3GAN’ was born,” he said.
“For some reason the subject landed in the evil doll subgenre, the evil doll subgenre, and I said it was funny because I’m known as the creepy doll man, the murderous doll man , I never actually made a murderer… a doll movie,” he added. “And we said, ‘Let’s do it. Let’s actually make a killer doll movie.'” And that’s how it really happened. ”
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