Snapchat recorded the largest user growth this year


Snap releasedLatest financial statement, Snapchat’s daily active users reached 293 million, an increase of 23% over the same time last year. This is the largest increase in active users since the company’s establishment, which is more than the 206 million active users recorded by Twitter in the second quarter. In terms of total revenue, it also recorded amazing growth, which was an increase of 116% compared to last year to reach US$982 million, which beat Twitter or Facebook in terms of growth. When it debuted last year, Spotlight, which is functionally similar to TikTok, gained 49% of active user growth, and the average daily upload content has also increased by more than 3 times.

Snapchat’s achievement of such a discount this year can be largely attributed to the end of the epidemic blockade, and the improved version of the Android application is also a contribution. Snap CEO Evan Spiegel mentioned in a statement at the beginning of the year: “After the United States began to relax the epidemic restrictions in late February, we have observed a significant rebound in dynamic releases and data on Snap Map.” Nevertheless, the recent COVID-19 in the United States -19 The sharp increase in cases has added uncertainties to the third quarter.

Snapchat hasn’t seen it yet Apple iOS 14.5 The updated “Tracking Transparency Function” forces developers to be negatively impacted on the issue of obtaining user authorization for tracking user data (usually used for advertising tracking). Sales Manager Jeremi Gorman said that Snapchat is more effective than other companies in the industry The new privacy option means that more users agree.

In addition to focusing on past performance, Spiegel also hopes that augmented reality capabilities can take the business to the next level.Users can try on clothes or accessories with the augmented reality function in Snapchat, and they also showed a pair of built-in AR functionsStereo glasses, He said: “200,000 creators use Lens Studio to create AR filters for the community, and on average, more than 200 million Snapchat users use the augmented reality features in the app every day. We are very happy to see the team in The progress in the development of augmented reality functions is also full of vitality for the opportunities to develop our communities and businesses around the world.”