Tanvi Shah has increased Instagram followers from 5,000 to over 38,000 in about three years.
The 26-year-old decided to quit the Big Four accounting firms after realizing she could make as much money.
Mr. Shah said the corporate world is affecting her mental health and her job satisfaction is increasing.
When Tanvi Shah quit his job at the Big Four accounting firms, she knew she was taking a big risk by giving up her monthly salary to become influential full-time.
“It was horrible, and I’m still very scared,” she told the insider. At first, her parents didn’t understand the potential of social media. She said, “It was a great relief for them to know that I have a reliable foundation and the worst scenario is to get another job.”
Shah said he didn’t think it would be his main source of income when he started posting regularly on social media.
Then, when the pandemic began, she began to spend more time creating videos that provided career advice to social media platforms such as Instagram, TikTok, and YouTube.
“I started investing more time to improve the quality of my images and videos and worked with many companies in the process,” she said.
“My followers grew rapidly because I was working in a corporate space and talking about things that aren’t usually discussed, like mental health when I’m in South Asia.”
Shah’s content found viewers and within a year she considered how she could monetize her followers.
Before Shah started creating high-quality content, Instagram had 5,000 followers, but doubled to 10,000 early in the pandemic. She currently has over 38,000 followers on Instagram and about 70,000 followers on TikTok.
Social media influencers say that revenue per post depends on how much work you do each month or with which brand you work.
“The goal was to meet a monthly salary of £ 3,000 ($ 3,600). Posts start at £ 200 ($ 242), but major brands choose content packages such as Instagram reels and Tik Tok videos. There is also .. The biggest deal was £ 1,500 ($ 1819) for one brand that needed three contents. ”
Creating social media content began as Shah’s side hustle, but within a year, opportunities came from modeling work to radio presentation gigs. Later, a London-born influencer realized that he was having a hard time managing his time as a content creator in parallel with his corporate work.
“I woke up at 6am and was editing the video, but I realized that I wasn’t very satisfied with the work of the company and my passion was shifting to social media, so I need to consider my decision. There was, “Shah said.
“If I don’t try to do it full-time, I’ll never do it. I wanted to give myself the freedom of time, so I decided to quit my job at Big Four.”
Shah said managing the side hustle felt like a double life before giving up on the company’s job. She noticed that her past manager was browsing her posts, which made her cautious. She said, “I felt Hannah Montana was back from her job and she was doing the exact opposite, but I’m multifaceted.”
In the financial world, there was a clear career path and progress timeline for Shah. But she felt it would have a negative impact on her mental health.
“When you work for yourself as a creator, you can manage your mental health by setting boundaries,” she said. “If you decide you can’t work for a week, you won’t get out of your pocket with last month’s income.”
Having an accounting and consulting background and knowing how to manage her money helped Shah when she became self-employed.
“What people don’t see is all the work being done behind the scenes. I have a strong feeling for self-management and have at least five different apps and tools for scheduling and organizing.” She said.
“It helps me to know the basic tax and accounting rules, and how to track profit and loss and expenses. I’m a financial girl and geek, so it’s best to see how profitable I am. It was the second nature. “
Read the original article Business insider