The lawsuit with Apple exposes Epic’s expenses on exclusive and free games


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When companies go to court, there will often be information in the testimony that is usually unknown to people inside and outsiders. The lawsuit that Apple and Epic Games are fighting is the same.From the current publicdatain,GameDiscoverCo Simon Carless summarized how much Epic has invested in exclusive and “free” games to promote its own game store. Take the well-known Borderlands 3 as an example, Epic spent a total of US$146 million for PC monopoly. Among them, 80 million US dollars is the guarantee fee, and the remaining part covers marketing, bundling discounts and other expenses. According to Epic, within two weeks of the game’s launch, the US$80 million has already paid off, and more than half of the 1.56 million players purchased are new users of the Epic Games Store.

As for the free game, Carless posted a table of Epic spending to developers and game collection data between the end of December 2018 and the end of September 2019. It can be seen that Epic paid $1.5 million to Warner Bros. for blockbuster works such as the “Batman: Arkham” series. The total number of players receiving the game is approximately 6.5 million, of which the number of newly opened accounts is 613,912, which is equivalent to approximately $2.44 spent by Epic for each new user. During this time, “Deep Sea Trek” was the work that attracted the most new users. A total of 804,000 new accounts were created, and Epic’s corresponding expenditure was $1.4 million.

In addition to Carless’s discovery,The Verge I also found some income from “Fortnite”. It is reported that between 2018 and 2019, this game made a total of 9 billion U.S. dollars in profit for Epic. And the CEO Tim Sweeney It is also mentioned in the testimony that the total revenue of “Fortress Night” in 2020 is approximately US$5.1 billion. Although the lawsuit between Apple and Epic Games itself is to resolve the dispute over platform sharing, as the case progresses, it is difficult to say whether other unexpected “insiders” will be exposed.



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