The Leica M prototype designed by Jony Ive and Marc Newson will be auctioned


Leica M

Leica / Leitz Photographica Auction

As a famous master who once in charge of Apple’s design, Jony Ive’s influence is beyond doubt, and his works have been the object of many people’s pursuit for a long time. As early as 2013, he worked with his fellow industry friend Marc Newson to design a special edition Leica M camera for Product (Red), and this work was eventually shot for a charity of up to 1.8 million US dollars. What people didn’t expect was that there was a follow-up to this incident now.

Someone was there a few days ago Leitz Auction It was found on the website that a rare prototype of the Ive version of Leica M will be auctioned in June this year. Its starting price is set at 100,000 Euros, and the expected transaction price is between 200,000 and 250,000 Euros. According to the previous official introduction, in addition to being designed by two well-known designers, the production process took 55 engineers more than 2,149 hours, and nearly 1,000 prototype parts were used to make 561 prototypes. The model was completed. The one that Leitz Auction is selling now is said to have come from the “development end and product molding stage”, and its appearance is marked as B+. There is a polished and smooth aluminum body with an Apo-Summicron 2/50 mm ASPH. lens.

For those who have the financial means to collect a special Leica or are in love with Ive design, this should be a very attractive lot. If you miss this opportunity, you may not know when you will be staying next time.

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