Unexpectedly, the climax of Lei Jun’s speech conference tonight is neither MIX 4 nor the previously undisclosed One More Thing bionic robot. The highlight moments that really hit the hearts of the people appeared at the end of the event. When Lei Jun felt his uneasy mood when the original Xiaomi mobile phone was released ten years ago, he unexpectedly announced that to thank the first batch of users that year, Xiaomi will give out 370 million. Yuan presented the “10th Anniversary of Xiaomi Mobile” red envelopes to these people.
According to him, after Xiaomi Mi 1 went on sale on September 13, 2011 (released on August 16), the company’s employees “rolled and worked for more than three months” until December 17, before completing the first Batch all orders. According to Xiaomi’s statistics, the first booking amount was as high as 300,000 units, of which a total of 184,600 people waited patiently for several months before and after paying the final payment. Based on the price of 1,999 yuan, which was unprecedented at that time and later became a classic icon of Xiaomi, the value of these 184,600 machines at the time was 370 million yuan.
Lei Jun said that this was the “first payment” that Xiaomi received after starting its business. With this income, Xiaomi’s success today can be achieved. Therefore, on the special day of the 10th anniversary of Xiaomi mobile phones, they decided to give back to these original supporters. “I told my colleagues that the 370 million that everyone had back then was the first drop of water and the first ray of sunshine on Xiaomi’s growth. Without the support of users, there would be no Xiaomi today. The heart of users is that they can never spend money. It’s measurable!” Lei Jun said.
If you were the first purchaser of Mi Mobile Phone 1, you can go to Mi Mall now and enter the “10th Anniversary of Mi Mobile Phone” to receive a red envelope of 1,999 yuan. By August 16th, you can enter the Xiaomi Mall to purchase any goods without any barriers. As a very successful technology company operating a fan culture, Xiaomi’s refund of this time has attracted a lot of praise. While earning a reputation, it also makes people see full of feelings. At the press conference, Mr. Lei said with a smile that his colleagues in the marketing department were distressed about how many advertisements can be invested with this money, but in our opinion, in fact, this approach is more able to attract and cultivate desperate rice fans.