Trump is rapidly losing public attention, new findings

Former President Donald Trump would go bankrupt if the focus was on currency.

Mr. Trump has almost lost his position as the top news maker in the United States since he resigned as president. Deplatformed By major social media platforms A new analysis raises questions about whether the former president can maintain control over public conversation, the gallows that drove him to victory in 2016. He is looking at the possibility of bidding in 2024.

In fact, Mr. Trump’s attention to the media is very low, and SocialFlow’s Trump Index (a measure of social media involvement in articles related to Mr. Trump on a 100: 0 scale, is 100. ”Break through the bottom of the measure of maximum attention). This scale has been adjusted so that 50 represents the score that Mr. Trump received during the average day of his last year in office.

SocialFlow is a company that publishes content to social media platforms in over 300 media outlets, including: New York Times And Washington post, Trump reached “100” on a scale the day after the Capitol riot, but scored less than 1 on many days since he resigned.

The analysis arose as the question of how Trump exercised his influence weighed heavily on US politics, especially in the Republicans. Some Republicans, such as Rep. Liz Cheney (Republican, Wyoming), have claimed to leave Mr. Trump, while others are more loyal to the former president. Congressman (Republican, Texas) Discussed last month The party cannot “excommunicate” the former president.

“Certainly attention is the currency in the political world, and now [Trump] Jim Anderson, CEO of SocialFlow, said in a recent interview: National Review. “He will have to find a way to regain his ability to send his message on some platform, not just tweet. “

Anderson said: Mr. Trump’s approval rating was expected to drop to some extent — the former president usually doesn’t get the same attention as he did during his tenure — how low the measurements are.

“I don’t know if anyone expected it to fall below 1 on a scale of 0 to 100,” he said. “It was a mess. I had to redefine the bottom end of the index.”

However, Mr. Trump’s decline in attention after his retirement is exacerbated by the loss of his biggest megaphone, the social media account. Immediately after the Capitol riots in January, Trump was banned from Twitter, Facebook, and Instagram.

Twitter permanently suspended Mr. Trump from the platform in January. Mentioned “the danger of further incitement to violence”. Meanwhile, Facebook announced on Friday that it would suspend Mr. Trump until at least January 2023.

Trump’s tweets have been a big driver of the day’s news for most of the four years, so he’s been struggling to find an effective way to get the public’s attention since the platform was abolished. He launched the blog “From the Desk of Donald J. Trump” to communicate with his supporters, but closed this week just 29 days after its first release. Reportedly, there is almost no engagement online. There was not.

Meanwhile, according to Social Flow, clicks on Trump’s articles fell by 81% from January to February, another 56% from February to March, and 40% from March to April.

The removal of Mr. Trump’s blog, the decision by the Facebook Oversight Committee on the status of Mr. Trump’s account, and the Republican drama about Mr. Cheney’s expulsion from Republican leadership all draw the attention of Mr. Trump’s media. It was a recent news event that surged. However, none of them caused a noticeable surge in attention or a sustained wave of attention, Social Flow data show.

In the last three months, Mr. Trump achieved the highest rating in the Social Flow Index at 32 as of May 13. Mr. Trump’s index rating fell to 14 the next day and 6 the next day.

Anderson wonders if the media is reducing articles about Trump because people are less interested, or because there is less coverage, so it’s a “chicken or the egg” question. Said.

“I think it’s both to some extent,” he said, and the chaotic news cycle in January surrounding the last day of President Trump’s term could have left many readers and reporters extremely tired. Added that is high.

Even if Trump returns to Facebook, it’s still unclear if he will be able to “control the story and get the same media coverage as before,” Anderson said.

“The media may be as tired as consumers,” he added. “And there was certainly a lot of criticism of both the left and right media about how he chose to cover President Trump and politics more widely.”

He continued: “We need to make sure it’s perfectly possible, but the media are in so different places that media coverage is your action when you come up with the 2024 presidential election. You may find that it is completely different. You may or may not be able to get it back. “

Trump has come up with the idea of ​​launching his own social media platform, but Anderson points out that the former president could eventually be forced to choose between gold and attention. I will.Trump Reportedly Demand large upfront payments from partner social platforms in exchange for followers who are likely to take you to new social networks.

With payments to Mr. Trump, the social platform that ultimately partners with Mr. Trump may spend less money on product development and marketing.

It’s an important choice for him, “he said. “If he pays to go to a platform, it obviously has financial implications, but it also has important implications for how successful he can be. All platforms work equally. Not done. “

“Freedom of speech is not the same as freedom of reach,” Anderson added. “He can say whatever he wants and post it on his site, but that doesn’t mean that the social platform is obliged to tell it, but that the media is obliged to report on it. But not. “

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