Twitch’s “Hot Tub Streamer” has ads pulled by a streaming site


Amouranth, a young woman with red hair, wears headphones and is looking at the camera in this screenshot from one of her streams.

Amouranth, a young woman with red hair, wears headphones and is looking at the camera in this screenshot from one of her streams.

One of Twitch’s most popular streamers said the livestreaming service separated her from advertising revenue, even though she didn’t break the rules.

Amouranth is known for its video stream from the hot tub. These have become a split topic among Twitch users in recent months.

However, swimwear is explicitly permitted by Twitch’s own rules.

Amouranth claimed that her content was “targeted” because it was “not advertiser friendly.”

This is the latest landmark in the long-running line, beyond the so-called “hot tab streamer” and attention on Amazon-owned Twitch, which traditionally focused on game streaming content.

Twitch makes this service available to anyone over the age of 13 and is popular with teens.

However, many of the criticisms have sexist implications, with female streamers despising slang based on what they wear, or saying that some streams correspond to “softcore pornography.” Insist.

“Awkward precedent”

Amouranth (whose real name is Kaitlyn Siragusa) said that Twitch stopped advertising on the channel indefinitely without notice or without warning that it violated the rules.

“Twitch didn’t reach out at all.” She said in a series of tweetsShe added that she knew about the change only when she realized she was running out of advertising revenue.

“This is a disturbing precedent, and while content may seemingly not violate community guidelines or terms of service, Twitch targets individual channels and isn’t considered” advertiser-friendly. ” Serves as a strict warning that you have full discretion to monetize partially or wholly. , “She said.

However, “there is no known policy on what will result in streamers being blacklisted,” she added.

Twitch’s policy prohibits “content that suggests sexuality,” such as thought-provoking camera framing, groping for specific body parts, and “erotic things like stripping.” There is “dance” and so on.

In a stream on Wednesday after the ban, Amouranth told viewers that her advertising revenue was “earning $ 30,000 a month,” far more than she received from direct donations from viewers.

Amouranth sits inside her and makes a swimsuit / underwear tub

Amouranth sits inside her and makes a swimsuit / underwear tub

Game news site Kotaku, which has been reporting on the hot tub controversy for several months. Twitch has never monetized a streamer this way., And this move sets a new precedent for the site.

This topic is being discussed by both streamers and their viewers, and content that suggests sexuality, such as a stream of hot tubs, can make Twitch an unattractive platform for advertisers and undermine overall revenue. Some people are concerned that there is.

In a stream in April, Amrance said: [it is] Probably damaging Twitch’s advertising revenue. But if they forgive it, they forgive it, do you know? That is their choice. it is what it is. “

Ads are only paid to Twitch Streamers, which are part of the Partner Program. Twitch streamers can remove people at any time. In addition, this site may suspend your account “at any time we determine to be inappropriate or harmful.”

However, in this case, neither of these sanctions seems to have been used.

I already had the site Last year, we recreated the rules for content that suggests sexuality and partial nudity.After a year-long similar line over women’s cleavage in a live stream.

Twitch has been contacted for comment on Amouranth’s ad suspension.



Posted on