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When the new UK child data and privacy protection measures are fully enforced, tech giants will face heavy fines.
The Age Appropriate Design Code, which will come into force on September 2, sets 15 criteria that businesses are expected to incorporate into online services used by children, and prioritizes data protection for young people from design.
These can range from apps and connected toys to social media sites and online games, as well as educational websites and streaming services.
Location tracking, profiling, and the use of nudge technology to encourage users to provide unwanted personal data are one of the features that need to be turned off or restricted.
The information commissioner said the office would devise and enforce the rules, not the “age limit” or “kids exclusion” of the Internet.
“The Internet wasn’t designed with kids in mind. I think age-appropriate design codes will help kids get the right kind of experience online,” Elizabeth Denham told PA News Agency. Told to.
“I think it’s amazing to look back on the days when children weren’t protected online, because I think they need to be protected in the online world just as they were protected online. . Offline world. “
Because the code is based on European data protection legislation, businesses are fined up to £ 17.5m ($ 24.1m) or 4% of global annual sales, whichever is higher, for serious disability. There is a risk of
The Information Commissioner’s Office (ICO) has warned that if there is any harm or potential harm, it will probably take more serious steps against any child-related conflict.
Companies have been given a year to ensure that the platform is compliant by the September 2 deadline, but have scrambled to make last-minute changes in the last few weeks. There is also.
Instagram recently announced that it requires all users to have a date of birth, but Google has introduced a number of privacy changes for children using search engines and the YouTube platform.
TikTok has also begun limiting the direct messaging capabilities of 16- and 17-year-old accounts and has begun to advise parents and caregivers on how to support teens during enrollment.
Andy Burrows, Head of Child Safety Online Policy at NSPCC, said:
“This groundbreaking code is undoubtedly that regulation is working and that this UK leadership is having a global impact on site design choices such as Instagram, Google and TikTok. Indicates that there is no such thing.
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