Watchdog investigates Tesco’s Christmas ad featuring Santa in a vaccine passport after a complaint

UK advertising authorities are currently considering whether the investigation is justified for a Tesco ad featuring Santa Claus with a vaccine passport. We received the most ads this year after the ads prompted more than 1,500 complaints.

A 90-second promotion set on the queen track “Don’t Stop Me Now” and premiered on Saturday during the ITV “Celebrity Chase Special”.

title,”There is nothing to stop us this Christmas, “This ad shows people trying to overcome obstacles to make sure everything is ready for Christmas. Last year, a strict blockade prevented people from celebrating the holiday completely.

However, after that, you will see the latest news banner indicating that Santa may be quarantined. But then Santa is shown in the passport of the COVID-19 vaccine, indicating that he can be inoculated and enter the country.

This scene was controversial on social media, and many showed that it forced the company and that advertising encouraged medical discrimination.

Tesco, the UK’s largest supermarket chain, has supported video commercials with billboards, posters, in-store displays and radio promotions. According to BBH, a London-based agency behind the campaign, the ad was described as “a rally cry to show that this year is made of something more difficult.”

The Advertising Standards Authority, a UK advertising monitor, said it is considering complaints to understand if there were any violations of existing rules.

“Currently, we have received over 1,500 complaints about this ad,” said an ASA spokeswoman, according to the Guardian. “The majority of complaints claim that advertising is compulsory and encourages medical discrimination based on vaccine status. Currently, we carefully consider these complaints and the reason for further action is. I’m deciding if there is one. “

Online opposition

After being released over the weekend, online users used social media platforms to express their dissatisfaction. “I’m a celebrity …” Star Gillian McKeith encouraged people to use the hashtag #BoycottTesco on Twitter.

Other users broke the Tesco Club card and threatened to boycott retailers.

“I totally agree. I have double worries, but I support freedom of choice. Vaccine passports are an aversion to a free society. Does it make me an” anti-vacer “? ?? #BoycottTesco #NoVaccinePassportsAnywhere “Twitter user TrevM wrote in response to media calling critics of advertising” anti-vaxxers. “

“After more than 30 years today, I’ve removed the usual habit of over £ 300 a month and never come back. #BoycottTesco” Another user.

Ad advocates have also expressed their support for Tesco on the Trend Hashtag.

“Tesco has been much safer this Christmas-thanks to the many anti-bakers! #BoycottTesco,” said Paul N.

“Thanks to everyone who got a Christmas delivery slot from #BoycottTesco,” said a user named Emma Scissorhands.

YouTube video Currently, we have about 30,000 to 3,100 likes for ads.

A Tesco spokeswoman said in response to public opposition:

“We have set out to create a campaign that takes it easy to see how the country feels and has been well received by our colleagues and customers. We are still in the midst of a pandemic and advertising is It reflects the current rules and regulations regarding overseas travel. “

Opposition to vaccination passports to access specific locations and stores is growing around the world, and protesters claim that it will lead to the building of a two-tiered society.

Naveen Athrappully