NEW YORK (AP) — The Super Bowl is the biggest and most spectacular stage in advertising.
Big advertisers from Netflix to Google pay as much as $7 million for a 30-second spot during the big Sunday game to grab the attention of the nearly 100 million viewers who watch each year.
To maximize the return on their multi-million dollar investment, many advertisers release ads a few days before the big game to maximize promotion for their spots. In the ads released so far, actor Miles Teller dances to Bud his light customer service on hold music and Will Ferrell in his GM and her Netflix co-ad for hits like “Bridgerton.” crashes his Netflix show. Alicia Silverstone reprises her “Clueless” character at her online shopping site Rakuten.
Actress Melissa McCarthy stars in the travel site’s musical number, singing about her desire to travel “anywhere, anywhere.”
Actor Miles Teller (“Top Gun: Maverick”) and his wife Kelly Sperry Teller dance to the music of The Customer Service Holding while drinking Bud Light.
In regional ads, various groups of people share six-packs of Budweiser. Narrated by Kevin Bacon, “Sixth Bud” is introduced. Although he is not shown, the ad nods to the “his sixth degree of Kevin Bacon” meme (the idea that anyone in the entertainment business can have a connection with Kevin Bacon and his six). I’m here.
The story of the mountain man is an ad featuring singer Sarah McLachlan using her song “Angel” to star in her well-known and often ridiculed spoof animal advocacy, outdoors. I’m talking about survival.
Singer Nick Jonas returns for the first time in two years with an ad highlighting Dexcom’s glucose monitoring system.
Super Bowl regular Procter & Gamble promotes the Downey Unstoppables brand in an ad showing actor Danny McBride, who wants to go by the name of “Downey McBride.”
On this online betting site, stars like skateboarding mogul Tony Hawk and singer Ludacris discuss Draft King’s free wagering offer at a party at actor Kevin Hart’s house.
Actor and comedian Will Ferrell has driven a variety of GM electric vehicles on various Netflix shows such as “Bridgerton” and “Stranger Things,” and announced that Netflix will feature electric vehicles in its original shows.
The Mayonnaise brand shows actors Jon Hamm and Brie Larson in the refrigerator with a jar of Hellmann’s Mayonnaise.
Two Michelob Ultra ads are set at Bushwood Country Club, the fictional country club in Caddyshack, and feature a bevy of stars and athletes: tennis player Serena Williams; Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan, and a boxer. Canelo Alvarez.
The Frito-Lay brand is recreating “Breaking Bad” with Bryan Cranston and Aaron Paul, but this time they’re cooking PopCorners snacks in their RV instead of the illegal ones.
According to Pringles’ latest Super Bowl ad effort involving singer Meghan Trainor, anyone could end up getting their hands on a can of Pringles.
This online shopping site recreates scenes from the 1995 hit, using “Clueless” stars Alicia Silverstone and Elisa Donovan, with Rakuten offering shoppers cash back on their purchases. I told you. Designer Christian Siriano also appeared as a student.
An ad for Uber’s membership program Uber One features hip-hop mogul P. Diddy working on a hit for Uber One. Famous hits from Montell Jordan (“This is How We Do It”), Kelis (“Milkshake”), Donna Lewis (“I Love You Always Forever”) and Haddaway (“What is Love”) were featured in the ad. singer will appear. Irbis (“What the Fox Says”).
In the first Super Bowl ad by an enterprise software company, real-life rock stars Ozzy Osbourne, Billy Idol, Joan Jett, and others complain that office workers shouldn’t call each other “rock stars.”