YouTuber journalists visiting Russia’s rebranded McDonald’s say the air smells different, the bread isn’t the same, and the coke isn’t as flat and sweet as it was originally.


Newly opened Vkusno & amp; tochka restaurant at the former McDonald's outlet on Pushkinskaya Square in Moscow, Russia, June 12, 2022.

People will visit the newly opened Vkusno & tochka restaurant on June 12, 2022 at the former McDonald’s outlet on Pushkinskaya Square in Moscow, Russia.Getty Images

  • The first rebranded McDonald’s in Russia opened in Moscow on June 12, and was named Vkusnoitochka.

  • A reporter visited Moscow’s Fukusna y Tochka and said it didn’t smell like the traditional McDonald’s.

  • Reporters said cola is deficient in the sugar it contains and will soon be unavailable in Russia.

Russian reporter on the popular YouTube channel I went to the rebranded McDonald’s In Moscow, he said that smell and food are different.

McDonald’s American chain that closed operations In Russia, in the war with Ukraine.The fast food chain that has been operating in Russia for 30 years after the collapse of the Soviet Union Sold to a Russian businessman Alexander Gober, who 25 ran McDonald’s Siberian restaurant.The rebranded restaurant Now called VkusnoitochkaThis means “delicious, that’s it”. According to Reuters..

In a YouTube video on the Russian channel Redaktsia, a reporter met the owner of this restaurant, Aleksandr Sysoev, and tried Vkusnoitochka. (Redaktsia, This means “editing office” In Russian, created by a Russian television moderator Alexey Pivovarov, He is also the editor-in-chief of RTVI, a privately owned television network. )

As soon as they enter, a female Redaktsia reporter says the smell in the restaurant is different from the traditional McDonald’s smell. At the young woman’s table, the reporter asks what the food is and if it has changed from McDonald’s food.

One of the girls told reporters that the chicken tasted good, but that it might be because she quit eating for three months.

A reporter who mistakenly asked Sisoev whether to eat for the first time at “McDonald’s” says that food packaging is different from the original packaging. The reporter has a “Grand” burger rebranded from McDonald’s “Royal Cheeseburger”, with nuggets and french fries.

When reporters and Sisoev choose a sweet and sour sauce, they notice that the McDonald’s logo is marked with a black marker. Previously reported Reuters Other source packets like ketchup were also marked with the logo.

Sisoev told reporters that french fries were “at least visually the same.”

In response to this criticism, restaurant quality control officer Vladislav Solomatov states that French fries potatoes were grown in Russia and processed in Lipetsk Oblast.

Oleg Paroev, CEO of Vkusno i tochkaThe restaurant says that about 99% of its produce comes from Russian suppliers, but some ingredients come from other countries. He said that Russia does not have enough beef, so much beef is imported from other countries such as Uruguay and Paraguay.

Bread using lecithin starch imported from the United States is also different. Vkusno i tochka bread is made of flour and water and does not have the same crunchiness without lecithin starch, says Paloev.

When reporters and Sisoev tried Coke, reporters say others told her that it tasted “strange.” She says she resembles Coke Zero, a version of Coke that is low in carbonation and has zero sugar.

Alina Didkovskaya, who manages McDonald’s telegrams, has Coke Not available in Russia For much longer, restaurants have relied on leftovers before finding a replacement.

Vkusnoitochka Reopened another 200 restaurants By the end of June. McDonald’s previously had 850 restaurants across Russia.Also in restaurant chains Option to buy back Russian restaurant Within 15 years.

Translated by Nikita Angarski.

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