As a quarterly “Report on handling violations of community normsAs part of “, YouTube has introduced a new indicator called “violating video ratings”, or VVR for short. VVR shows how many of the total number of views on YouTube are from videos that violate YouTube’s regulations-in other words, the lower the ratio, the more effective YouTube’s various measures to avoid the spread of these videos.
From Chart attached to YouTubeIt can be seen that from Q4 of 2017 when YouTube started recording VVR to Q4 of 2020, VVR has dropped by about 70%, and currently only about 0.16~0.18%, which means that in every 10,000 views, there is 16~18 are from the offending video. YouTube attributed this substantial decline to machine learning technology, which allowed YouTube to catch the video faster and avoid spreading it. However, it can also be seen from the chart that in Q1 of 2019, VVR has already reached about 0.2%, and there has not been much progress in the following two years. It can be seen that machine learning technology also has its bottleneck.
More importantly, the “violation” itself is a very difficult thing to define. Except that viewers think it is inappropriate, but YouTube determines that there is no violation; and YouTube believes that it violates the rules, but the viewer does not feel inappropriate. There is also a gray area that is more difficult to define. For example, in the recent indiscriminate shooting incident in Pod City, the United States, some people broadcast live in the name of “record”. After many considerations, YouTube decided to keep it on the platform, which is not a violation of the rules. When these “exceptions” are taken into account, the VVR figures may only have partial reference value.